There is a mass shooting crisis plaguing the United States. Historically, law enforcement and first responders were tasked to lead the effort to combat the problem. But today, we must all play a role in active shooter response. ASR acts as a key partner to law enforcement, first responders, cities, towns, school districts, hospital networks, places of worship, housing communities, and a rapidly growing number of private and public companies.
An antiquated process for reporting critical information to first responders during a crisis event
The average police response time to a school active shooter for example, is 18 minutes.*
*Source:: Homeland Defense and Security
The average active shooter event takes 13.5 minutes*
First Responders are arriving on scene 4.5 minutes AFTER the active shooter crisis has ended.
With the press of a button, officers & dispatch are directly notified of the incident, along with the address and location within the building. They know what is happening, where it is happening, who it is happening to and help is on the way immediately. This significantly reduces response time from Law Enforcement while also notifying all those under attack within the organization/building.
The ASR Threat Alert system can be installed and implemented across any vertical market, for any business or school, and can even be utilized for outdoor events.
ASR Alert Systems prides itself on providing ADA-compliant technologies to make safety accessible to all.
Dr. Cassell is the former Chairman, CEO. and sole shareholder of Visual Aids Electronics Corporation (VAE), and its subsidiary, Conference Systems, Inc. (CSI) based in the Washington, DC Area, with 83 offices nationally. Dr. Cassell attended American University in Washington, DC and received his BA from the School of Communication in 1977. He recently successfully completed 4 years as Chairman of the Board of Trustees of his alma mater and has served on their Board of Trustees since 2003. Dr. Cassell has also served on the Board of the International Communications Industry Association (ICIA), and the Board of Trustees at Keystone College in LaPlume, PA for 15 years. In 2006 he received an Honorary Doctoral Degree of Humane Letters from Keystone College. Dr. Cassell is currently the CEO of Cassell Global Investments, LLC (“CGI”). CGI has majority ownership in Vortex Security and ASR Alert Systems in Jupiter, FL, CGI Brasil, SA in Rio de Janeiro, Brasil, and various finance and real estate holdings internationally.
Lieutenant Commander Delgado is founder of ASR and is a retired United States Navy SEAL, with over twenty-nine years of active and reserve service. He has served with SEAL Teams TWO, THREE, FOUR, EIGHTEEN, and Special Operations Command Central and South. Mr. Delgado is also a retired Special Agent with Homeland Security Investigations (HSI), Palm Beach County, Florida. Throughout his career, Special Agent Delgado served in a number of positions including being a member of the Joint Terrorism Task Force (JTTF), Miami field office. Over the past fifteen years, Mr. Delgado has conducted Active Shooter Response Training seminars around the country and is recognized as an expert in this field. He has served on Governor DeSantis’s Committee on Public Safety during the Governor’s transition.
As, CFO, Fred is our senior Finance and Accounting Executive and also holds a DOD secret security clearance. His skill set allows him to take a broad and cross-functional look at complex problems and deliver solutions to those problems through process improvement and technology innovation. Fred was the CFO of a national audiovisual service company. He improved management reporting and budgeting that increased timeliness, accuracy, and ease of use. He advised the owner and senior management during a period of a tripling of revenue that eventually resulted in the sale of the company. At a high-tech startup, Fred instituted systematic client collections and vendor payments supplemented with receivable factoring and vendor negotiation to stabilize the company cash flow. Fred holds an MBA in Finance. He is also a CPA, Certified Management Accountant, and a Certified Internal Auditor.
As Vice President of Sales John demonstrates his leadership versatility in a number of vital areas. He is responsible for overseeing our International Channel Partner Program with our sales team and through our CRM. He's built a potent sales demonstration that has resonated with both customers and major systems integrators. He manages all sales demonstrations and sales training. He directs a team of managers who are accountable for achieving significant sales growth to meet ASR’s goals in different regions of the country. He collaborates with other executives in setting prices, developing programs and incorporates a broad knowledge to address complex, unusual, and critical issues. He also develops long-term plans to recognize profitability and revenue potential in business opportunities. A Massachusetts native, John has also enjoyed a 25-year career in broadcast journalism.
Shay is a 25-year seasoned digital and traditional sales and marketing executive. Shay drives collaboration across the organization to identify needs and develop scalable solutions. She prioritizes objectives and implements strategies to achieve company initiatives as part of the leadership team and deploys data and research to drive cross-business corporate prioritization. She is responsible for core program development, strategic projects, contracts & proposals, costing strategy, content & digital marketing, web design, SEO, print design, media relations, & much more. Shay is a results-oriented, motivated relationship builder with experience in gaining client trust through executive leadership, marketing, consultative sales, and account development. She drives the team to far exceed our client and channel partner expectations and works to elevate the ASR offering to the public.
Adam brings innovation and technological genius to the ASR team. We lovingly refer to him as the "mad scientist" because he is always creating and expanding the advancements of ASR. This allows us to always be ahead of the competition and ensures we are leaps and bounds above other inferior systems in the marketplace today. Adam manages the ingenuity behind ASR's patented technology and is heavily involved in the service offering for both our valued clients and channel partners. Adam also leads our Security Operations Center (SOC) monitoring program.
Victor is our installation and systems design expert. There is no job too complex or complicated for Victor and his team. With an extensive background in engineering and the automotive industry, Victor brings unique skills to the entire philosophy about how we approach each client's system design. His nuanced approach brings both efficiency and brilliance to each job we take on and Victor approaches each project with the same vigor, no matter how big or small, and always has a smile on his face.
Mr. Tanenholz has over 35 years of diversified experience in Special Operations (SEAL), Project Management Operations, Training & Law Enforcement.
Robert has specialized experience and certifications as a Quality Assurance Manager developing Quality Systems for ISO9001:2015, AS9100 for the Aviation Domain and ISO18788 Security Management Systems. He is PMP Certified and possesses comprehensive practitioner and consultant experience in the private sector on Counterterrorism, Active Shooter/Workplace Violence, Vulnerability/Risk Assessments, Physical Security, Security Programs, Executive Protection, & Training Police/Resource Officers in Active Shooter Building Clearance.
Devon brings software engineering best practices straight from the heart of Silicon Valley in San Francisco to ensure a secure, robust, and reliable ASR software platform. He has over a decade of experience building complex software systems and building software engineering organizations. He is a 2x founder, a polymath software engineer, and previously led both product and engineering at a 30+ person venture backed startup with a $100M valuation.
Devon leads the development of technology tools here at ASR and is an integral part of our service offering to our channel partners and end-users. By developing user-friendly interfaces, Devon's implementations allow our systems to be simple to use, easy to understand, and responsive to the ever-changing needs of our product development team. Devon has worked on several pivotal projects at ASR Alert Systems, including our channel partner management portal and our ASR mobile application.
Since joining the ASR team, Jeff has been helping spread the word about our unique and patented ASR Threat Alert System. He has been able to reach into the integrator and security industry and ignite the same passion in our distribution network that all of Team ASR shares. As a channel partner manager, Jeff plays a vital role in communications and channel partner roll-outs across the New England area.
Tim has seventeen years of experience in law enforcement comprising of serving in the United States Air Force as well as both the public and private security sectors. Since then, Tim has served twenty-five years as an experience multi-location General Manager and business owner in the Fire-Life Safety field. Tim’s prior experiences have provided him the necessary skills to assist channel partners with their roll-outs of the ASR Alert System program.
Prior to joining ASR Jon worked in Law Enforcement for the State of New Hampshire. After several years of public service Jon left law enforcement and worked in defense contracting. While in defense contracting, Jon was appointed as the liaison between his firm and the DOD where he participated in many cross-functional groups that focused on soldier safety. Since then, Jon launched a successful security consulting firm that contracts work internationally.
Jon lives in Massachusetts with his wife and their three daughters. The family enjoys spending time outside, being active, and serving the community through their local church. He is an avid hunter and fisherman. In addition to the outdoors, Jon has flown hot air balloons and raced motorcycles on the amateur moto circuit. His motto is “If you do not experience it now, you might regret it later”.
Chris is an experienced business owner with a demonstrated history working in emergency management, global physical security, corporate security, and the professional training and mentorship industries. He is also PMP certified.
Proven strategic partner with significant operations and costing experience in private equity-backed and public multi-plant, international companies, $100M and $1.5B size. Stan has led all finance functions, IT, purchasing, treasury, risk, and BOD level communications. A hands-on, right arm to CEO in growth firms (e.g. Henkel chemicals, from $55 to $330M sales; SIG Sauer $330 to $600M sales), and in highly stressed businesses (semiconductor, automotive). He developed metrics/targets/cost/margin impact for operations undergoing factory automation, helping reduce labor by 40%, increase output by 30%, and raised gross margins by 420 bps. Stan led an ERP conversion to SAP and numerous cross-functional team projects. Two IPO’s Increased credit facilities ($300M) to support growth 24 M&A transactions. He built a strong SIG Sauer Finance team which became a key business partner to the business unit, product line, and operations leaders. Stan also has tremendous experience in Operations, Ops metrics, EBIT impact, factory automation, pricing, and working capital reduction.
Background includes: CPA (Deloitte), Booz Allen strategic consulting, Harvard MBA, Ga Tech undergrad with honors. US Army Corp of Engineers (2LT Hon. Discharged)
With a 30-year career as a law enforcement officer and as a Navy SEAL, Hector Delgado has conducted hundreds of hours of training seminars on the active shooter epidemic plaguing our nation. Real time critical information was a common thread that appeared to present itself at every active shooter incident. With Hector's understanding of the dynamics of critical incident management and communications, ASR was born. ASR was developed to fill the void of passing real-time critical information to first responders and all those under attack. Hector's philosophy was to think as a responder, victim, and attacker which has allowed him to transfer his knowledge and experience to the ASR Team and philosophy.